PewDiePie was invited to the Good Mythical MORE show on Youtube to test our surströmming and other Swedish food. We supplied them with the fish. Their reaction when they open the can is hilarious. One might think that PewDiePie would react differently when he is from Sweden. But this is a normal reaction for people who have not tried the dish before. The smell can be scary, and eating it right out of the can, which novices many times think is the usual practice, will often be too much.
There is a misbelief among many that surströmming should be eaten directly from the can, although nothing could be more wrong. To start with, have everything prepared such as freshly boiled potatoes, butter, bread, chopped onion, cold beverages and so on, before opening the can, as the initial smell of surströmming have a tendency to take over all other fragrances in the room. Check out this enthusiastic swede below for a more detailed explanation how to eat surströmming.